Corporate events play a key role in company networking and flowers are an excellent way to elevate them. Not only can they be used to represent the company’s brand value, but they can also help create an ambiance that is beautiful and effective in conveying the company culture at the same time.
However, there are multiple ways to use floral arrangements in corporate events. From tall clusters to simple table arrangements, many options can enhance the overall vibe of corporate events. Below, we’ll look at just how that can happen and what types of flowers can be used to make the event relevant. Let’s dive in:
Corporate events are not limited to meetings and conferences. They come in all shapes and sizes. Let’s take a look at them along with which type of flowers best suits each one:
Pro tip: Before deciding on the flowers, it’s important to acquaint yourself with the overall theme of your corporate event. This includes knowing the color scheme so that you can emulate your company’s branding within the overall decor.
Flowers are an excellent tool for branding at corporate events because you can choose what color, style, and accompaniment they come in. They can also help align your brand value with the decor. For example, a company that promotes sustainability should invest in floral arrangements that are not only recyclable but also seasonal. In contrast, if your brand represents luxury, then the floral arrangements can be exotic and sophisticated to get the company’s vision across.
Other than that, the very theme and color scheme of the flowers can be a benchmark for decorating the event in your company’s hues. You can mix and match such floral arrangements with other decor items that represent your company. For example, a blue rose arrangement on either side of the company’s banner in similar colors can provide decorative and textural contrast.
Budget is always a key factor to consider when determining the kind of floral arrangements you want to feature at your corporate event. Here are some elements that can effect the overall cost:
At the end of the day, you need to be transparent with your budget requirements when hiring a florist. They can help you reduce the overhead with some simple suggestions. This will help ensure that you get the best value for your budget and that the floral arrangements meet your expectations.
Logistics are a consideration that is often overlooked when it comes to choosing floral arrangements for corporate events. Here’s how you can make them an inherent part of the overall process:
By keeping these three things in mind, you’ll be able to make a mindful plan for the logistics side of your floral arrangement choice.
It’s hard to pick the exact flower type for your corporate event, as the final choice depends on the theme and budget. But overall, roses, orchids, and hydrangeas are popular options.
The best way to incorporate your company’s colors into floral arrangements is by picking flowers in your brand colors. Roses come in a variety of hues, so they are a popular choice, but carnations or chrysanthemums are not bad options as well.
You need to book your florist 2-3 months in advance in order to ensure contingencies – especially in logistics and budgeting.
Yes, but the real thing to consider here is the condition of the flowers. You don’t want wilted and dry-edged arrangements at your event. It’s always best to consult with your florist to determine if reusing flowers is a viable option.
You can always go for artificial floral arrangements. Silk and paper flowers are excellent alternatives. You can also pick non-floral options like sculptures or candles.
In conclusion, flowers can elevate corporate events and create a lasting impression on attendees. When selecting floral arrangements, it’s important to consider factors such as event type, branding, budget, and logistics. By working with a reputable florist and carefully planning the floral design, you can ensure that your corporate event is visually stunning and reflective of your brand’s message and values.
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