The Baird Center, formerly known as the Wisconsin Center, is nestled in the heart of our vibrant city and has been a symbol of culture, art, and community for decades. In a momentous stride towards enhancing its significance, a remarkable $456 million expansion project was initiated.
This expansion boasts modern architectural wonders, state-of-the-art facilities, and an infusion of culture.
The Baird Center Expansion features a modern urban design with stunning art features, extensive sustainability efforts, pre-function lounge areas, and many versatile event spaces. It is evident that this design was created with the intention of building community and long-lasting connections with the varying social spaces. In addition, the design team’s goal was to create a space that fosters innovation, encourages inclusivity, creates memories & experiences, and promotes sustainability.