Flowers for Corporate Events

Corporate events play a key role in company networking and flowers are an excellent way to elevate them. Not only can they be used to represent the company’s brand value, but they can also help create an ambiance that is beautiful and effective in conveying the company culture at the same time. 

However, there are multiple ways to use floral arrangements in corporate events. From tall clusters to simple table arrangements, many options can enhance the overall vibe of corporate events. Below, we’ll look at just how that can happen and what types of flowers can be used to make the event relevant. Let’s dive in:

corporate flowers

Different Types of Corporate Events

Corporate events are not limited to meetings and conferences. They come in all shapes and sizes. Let’s take a look at them along with which type of flowers best suits each one:

  • Trade Shows: These lean on the bigger side, so it’s best for the floral arrangements to be as showy as possible when furnishing them. Tall arrangements with orchids are a great option as they help create a dramatic effect. However, if you want to be understated, then it’s best to choose smaller flowers to embellish individual tables.
  • Galas: This type of corporate event is formal, so the keyword for your floral arrangements should be “elegance.” Sophisticated flowers like roses and lilies are an excellent options for these and should be complemented with bold lighting features like chandeliers and table lights for the best effect.
  • Business meetings: Meetings are intimate corporate events, so floral arrangements for these should be smaller, more compact, and definitely understated. You don’t want flowers to overpower the ambiance, so smaller arrangements with tulips and small roses are a good options. Your florist will help you come up with relevant designs that can get your company’s motto across.

Pro tip: Before deciding on the flowers, it’s important to acquaint yourself with the overall theme of your corporate event. This includes knowing the color scheme so that you can  emulate your company’s branding within the overall decor.

Flowers & Branding

Flowers are an excellent tool for branding at corporate events because you can choose what color, style, and accompaniment they come in. They can also help align your brand value with the decor. For example, a company that promotes sustainability should invest in floral arrangements that are not only recyclable but also seasonal. In contrast, if your brand represents luxury, then the floral arrangements can be exotic and sophisticated to get the company’s vision across.

Other than that, the very theme and color scheme of the flowers can be a benchmark for decorating the event in your company’s hues. You can mix and match such floral arrangements with other decor items that represent your company. For example, a blue rose arrangement on either side of the company’s banner in similar colors can provide decorative and textural contrast.

Budgeting for Floral Arrangements

Budget is always a key factor to consider when determining the kind of floral arrangements you want to feature at your corporate event. Here are some elements that can effect the overall cost:

  • Seasonality: Going for out-of-season flowers for your arrangements can definitely ramp up the cost. Therefore, you should always consider availability when consulting with your florist.

  • Quantity of flowers: The thing about floral arrangements is that you can control their complexity. If you go for a design that requires a lot of creativity and uniqueness, then it’s going to ramp up your price. If budget is a constraint, then it’s best to keep your arrangement as simple and straightforward as possible.

  • Customization: Floral arrangements that require extensive customization are certainly going to cost more. This cannot be helped if you’re decorating a luxury event, but most corporate occasions can be furnished with relatively simple arrangements.

At the end of the day, you need to be transparent with your budget requirements when hiring a florist. They can help you reduce the overhead with some simple suggestions. This will help ensure that you get the best value for your budget and that the floral arrangements meet your expectations.

Floral Arrangement Logistics

Logistics are a consideration that is often overlooked when it comes to choosing floral arrangements for corporate events. Here’s how you can make them an inherent part of the overall process:

  • Planning: This is the initial phase where you work with the florist to come up with the design and quantity of your arrangements. The professionals help you come up with a layout along with how heavy the flowers should be in what area of the venue. For example, the arrangements at the center and the entrance of the event should be on the heavier side as compared to the sporadic ones that are placed throughout the rest of the venue.
  • Delivery: Delivery is an important part of the logistics phase. Floral arrangements are delivered to the venue is a semi-dismantled state and are set up by the team who delivers them. This is why it’s important to work with a reputable florist who has experience in corporate events and logistics. 
  • Disposal: Lastly, once the event is done, it’s important to know what will become of the flowers. Some florists help repurpose the arrangements to different locations, while others can help dispose of them in an environmentally free manner. 

By keeping these three things in mind, you’ll be able to make a mindful plan for the logistics side of your floral arrangement choice.

Frequently Asked Questions

It’s hard to pick the exact flower type for your corporate event, as the final choice depends on the theme and budget. But overall, roses, orchids, and hydrangeas are popular options.

The best way to incorporate your company’s colors into floral arrangements is by picking flowers in your brand colors. Roses come in a variety of hues, so they are a popular choice, but carnations or chrysanthemums are not bad options as well. 

You need to book your florist 2-3 months in advance in order to ensure contingencies – especially in logistics and budgeting.

Yes, but the real thing to consider here is the condition of the flowers. You don’t want wilted and dry-edged arrangements at your event. It’s always best to consult with your florist to determine if reusing flowers is a viable option.

You can always go for artificial floral arrangements. Silk and paper flowers are excellent alternatives. You can also pick non-floral options like sculptures or candles.

Conclusion

In conclusion, flowers can elevate corporate events and create a lasting impression on attendees. When selecting floral arrangements, it’s important to consider factors such as event type, branding, budget, and logistics. By working with a reputable florist and carefully planning the floral design, you can ensure that your corporate event is visually stunning and reflective of your brand’s message and values.

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